Untapped segments.

Books are being sold only through the conventional Book store Model,Corporate & customised Business is Still left untapped in India, Except a Few Medical Publishers Like elsevier & Jay pee medical publishers separate division for customisation.

Customisation can also help as promotional tool for targeted audience & can promote the Book in the Target segment.customisation helps us to generate revenues with less overheads.

Customised Management Books & computer Books can be promoted for Gifting in large organisations for their Internal & external customers.

I have personally worked in selling customised books can help you in selling your books to a targeted audience, Many people doesn't involve in marketing Books for customisation as it involves lengthy selection & APPROVAL process.

Selling Books through schools is also left Untapped its a Huge market, I can name a few companies Like Scholastic, Sura Books, NCBH who have created a strong market presence by doing this.conducting regular exhibitions creates Point of sale & Brand awarness,

As a Book Seller & publisher we Know " NO PAIN..... NO GAIN"