Monday, April 16, 2007

Increase your sales through walk-in's

The best way to increase your sales is to increase your book sales in retail outlets,It looks simple But whether its easy, all that looks simple is not that easy because all that looks simple has to executed.the best way to increase retail sales is to increase their walk in & enquiries. Increasing the walk in is not that easy a lot of systematic act ivies, campaigns & promotions are required to increase store walk in,Even Bigger stores Do Regular activities to Increase the Walk in of customers,to name a few

  • Recently oddessy has promoted an offer of Buy 3 books & get the lowest priced book absolutely free.they do regularly do authors meet.
  • Landmark Did its mega Discount sale up to 60%, They also regularly organise author's meet.
  • Oxford does book launches,author- readers meet & Discount sale regularly.

the above mentioned are very few examples,you have to design your own activity to promote walk ins.
publishers can join hands with Retailers in getting activities done,they can supply their books for exhibitions that are organised by the book stores, offer extra discounts for discounts fair, Book stores can also associate with like minded companies like Pepsi,Coke, Fan ta,Reliance to do promos & campaigns

store walk ins is directly proportional to your growth ,Increase your walk in customer, he is going to be your treasure for your future.Make him feel delighted by your approach & service he will make you feel delighted when you look at your sales figure & Profits.

from next time u meet a small book store owner don't look just only for orders & payments,see how you can help him to sell more , offer a helping hand by talking with your bosses in your company.Update him whats happening around in the market & provide tips that can help him to increase his sales & walk in's.

many times Bigger companies rep's /executives don't respond to small orders they received from small book stores they are not given importance as they are small even if you cant supply directly, guide him from where he can get stocks from.

Remember every a book that sells in Bookstore is contributing for your growth,Your companies growth,Ocean is made of small drops & journey of thousand miles starts with a single step

good luck for your success journey.

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