Publishing companies -marketing activities.
Do publishing companies market Books in India?
Does a Book seller Brief about the Book If being asked?
Do Publishers Give book briefing to Book sellers?
Are Publishers Helping Booksellers to Increase their market share?
these questions make Look different But The answer to All this questions is 'NO'
Except a few Majority of Publisher reps don't have knowledge to explain about the Book,this is Because of lack of product knowledge.Publisher's never even attempt to train their staff.
It is worst in case of STM Publisher's reps promote Books to Highly educated masses (Prof,Researcher's,P.G's).They stand in front of them like courier delivery Boys,Just hand over product information Brochures,Complimentary copies,Inspection copies.Many a times they cant even explain the advantages of their Book over the Competitor's which is a vital factor in deciding the future of the Book.
4P's of marketing
Product
Price
Placement
PromotionBasics of marketing as its said
Do any Publishing company train their Rep's about their Book,Contents, advantages, Pricing,target audience,
Do they take steps to make Books availability?
Do They perform activities to Promote their Books other than sending Brochures & meeting ?
Without even making an effort to do the bare minimum ,Expecting the market to grow by its own is a Crime ,Only Magic can make it happen.
I Find Few publishers who sincerely attempt & Succeed,Jaypee Brothers Is a Classical example of success in Implementing Right & Consistant efforts in Implementing marketing Strategy,This has not only made them leaders in their segment also has gained them International reputation.
In Tamil regional Publisher's SURA Books which is Known for success by School Exhibitions is now Attempting Book Exhibitions In Book stores repliacting The Success of Anuragam-kalaingan pathipagam,Anatha vikadan & NCBH which was poieneer in Mobile Book shops & School Exhibitions.
Attempts Of New Horizon media(KIZHAKKU/Kilakku Pthpigam) to Sell Books to unconvetional Book store audience Needs to be appreciated & rewarded.